Portfolio Project: Estimating Customer Lifetime Value

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Section 1: Intoducion to CLTV

  1. What is CLTV
  2. What is Customer Acquisition Cost
  3. Download Resources

Section 2: CLTV Calculation

  1. How is CLTV Calculated
  2. Alternate Formula for CLTV Calculation
  3. Business Contexts where CLTV can be applied
  4. Modeling Approaches for CLTV

Section 3: Understand Business Problem & Data

  1. Problem Statement
  2. Setup Packages
  3. Load Data
  4. Understand the Data

Section 4: Data Preprocessing and EDA

  1. Data Preprocessing for EDA
  2. Exploratory Data Analysis
  3. Data Fixes for Model Building

Section 5: Customer Segmentation

  1. Customer Segmentation Analysis
  2. Clustering based on Recency
  3. Clustering based on Frequency
  4. Clustering based on Monetary
  5. Overall Segmentation and Ideas

Section 6: Formula Based Computations

  1. Formula based CLTV

Section 7: CLTV using Regression Modelling

  1. Framing CLTV as a Regression Modeling Problem
  2. Regression Modeling - Approach 1
  3. Regression Modeling - Approach 2
  4. Regression Modeling - Approach 3
  5. Regression Modeling - Approach 4
  6. RFM Definition for ModelBuilding - Lifetimes

Section 8: BetaGeoFitter Modelling

  1. Confusion Matrix and Evaluation Metrics
  2. CLTV Modeling - BetaGeoFitter Intuition and Assumptions
  3. Training BEtaGeoFiter Model
  4. Validating BG Model

Section 9: Gamma - Gamma Modelling

  1. Gamma - Gamma Model

Section 10: Customer Segmentation based on CLTV value

  1. CLTV Segments
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