Uplift modeling: Estimating incremental impact

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Section 1: Introduction to Uplift Modeling

1.Types of Modeling Approaches 2.Download Resources 3.The big problem uplift modeling can solve 4.Types of customers 5.What exactly is the Uplift?

Section 2: Uplift Modeling Workflow for Single Treatment

1.Import data 2.Preprocess Treatment 3.Treatment and Control 4.Train the Models and calculate uplift 5.Extracting the four types of customers 6.QINI Curve