Uplift modeling Part 2: Modelling Strategies
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Section 1: S Learner Model
- Introduction to Uplift Modeling
- Download Resources
- Building the S-Learner Model from scratch
- How to Make Predictions?
- Compute Uplift - ITE and ATE
- Customer Segmentation
- Assignment: QINI Curve
Section 2: Modeling Multiple Treatments
- Modeling Approach
- Training the model
- Make predictions and interpret
Section 3: T Learner Model
- How T Learner works?
- Building the T Learner model
- Observations
Section 4: X Learner Model
- How the X Learner Works?
- Build Stage 1 model: Treatment and control
- Build Stage 2 model: Predict imputed uplift
- Build Stage 3 model: Predict Propensity score
- More Resources for advanced modeling